Mailchimp vs Brevo

A side-by-side comparison for cross-border e-commerce sellers — pricing, features, and integrations. Both are Email & CRM tools.

	Mailchimp	Brevo
Summary	Email marketing and automation platform with generative AI tools.	AI-assisted email, SMS and CRM marketing for growing businesses.
Pricing	Free tier + paid from $18.30/mo	Free tier + paid from $9/mo
Free tier / trial	Yes	Yes
Best for	All-in-one email marketing for SMBs	Growing businesses needing email + CRM in one
Key features	Generative AI content tools Marketing automation flows Predictive segmentation	AI content & subject line generation Marketing automation workflows Built-in CRM
Integrations	Shopify, WooCommerce, Wix, Squarespace	Shopify, WooCommerce, WordPress
Platforms	Shopify, WooCommerce, Wix, Squarespace	Shopify, WooCommerce, WordPress
	Visit Mailchimp →	Visit Brevo →

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